When buying food products, you might have come across items with the “fair trade” logo. You might be wondering, “What does it mean?”
Some of the most common fair trade foods include coffee, tea, sugar, bananas, and cocoa. They should abide by several qualifications to get the fair trade certification. Their production must be free of poor working conditions for the workers or forced labor. Farmers also use sustainable methods in raising the crops. There are no genetically modified crops as well. By qualifying for the fair trade certification, farmers get many benefits.
Standard Floor Price
Products with fair trade certifications have a floor price. No matter what happens on the market, the food items can’t be sold below a specified price. It protects underrepresented communities and small farms from market fluctuations.
More often than not, farming communities engage in fair trade practices as a whole. They make decisions about their crops in a democratic process. The consumer and producer have a direct relationship, which gets rid of the intermediary.
Fair trade foods became more popular in the United States in recent years. Since 1998, the country imported more than 400 million pounds of fair trade coffee that led to about $200 million in profits for farmers.
Even major corporations have jumped on the fair trade bandwagon. Cadbury switched to fair trade chocolate by signing a deal with Ghanaian farmers. Starbucks is serving fair trade brews. McDonald’s is selling fair trade coffee even if they are not advertising it on any of their media channels.
By purchasing fair trade certified food products, you are helping the small farming communities across the globe. You are investing in their farms and protecting the environment at the same time. You will be helping small farmers develop business skills that will allow them to compete in the global market.